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Writer's pictureFlying Solo

court jester with lion
Hibernation 101 Day 1

Over the past few weeks, citizens and communities around the globe have entered a new world order. A microscopic organism has shattered our global existence. Few of us were truly conscious of how fragile our societies had become. Markets have crashed, millions have become unemployed overnight, a few businesses thrive while others struggle to keep their doors open. The ugliness of our humanness has been brought into sharp focus with panic buying and stock piling of essentials and price gouging; contrasted by the tragic scenes of medical staff desperately fighting to treat the infected with limited resources. In these past weeks words like "self-isolation", "social distancing", "corona virus", "Covid-19", "flattening the curve" have become part of our every day language and understanding. This is an unprecedented global event. Everyone has already been affected to some degree, some of us have been infected, some of us will remain healthy, and some of us will die. Over the next few months while we grapple with a new world order we will be changed as individuals, as communities, as countries and as a species.


As countries around the world bunker down, enforcing self-isolation of their citizens, the irony does not escape me that I bring this website out of hibernation to commence a visual diary of the days to come. Around 12 years ago, photography became my new world. Originally it was a way to deal with some significant changes in my personal life and morphed into my way to make a living and to support myself and my family. Over those years there have been several occasions where I have used photographs to journal my personal and business life. The last self indulgent project was Flying Solo, a project I did not complete in its entirety, but at the time was important to me to share the trials and tribulations and successes of being a sole trader with my own photography business while dealing with a chronic illness (Multiple Sclerosis) and heartache.


I realised today that those visual journals and projects of the past helped me to maintain a sense of balance and well being. They got me through some incredibly life changing moments. I started my exploration into photography, photographing toys so that the toys could tell my story. Today, I am starting a new project - Hibernation 101 - and to honour the past traditions, I will tell this unfolding story with toys.


For many years now, I have worked from home. I have a dedicated studio space at home. Being a sole trader by business and a freelance photographer by trade, I am used to, for the most part working alone and spending large portions of my day alone. I actually feel a lot of gratitude for those years preparing me for this time of socially required self-isolation. I know many people may have emotional, mental and physical difficulties in self-isolating. There will be moments of cabin fever. However, spending time alone and having to eliminate the bustle of "normal everyday life" can create a space for amazing things to happen. My MS has given me many opportunities to learn from periods of hibernation. It is for this very reason that I chose to call this project Hibernation 101.


In nature, hibernation is an adaptation to survive a period of scarce resources. I am fascinated by the process of hibernation, a time of stillness, a time for rejuvenation, a time for waiting until circumstances improve. Thinking about this next period of time as hibernation rather than self-isolation makes me feel more optimistic and more motivated to use the time wisely.


Today, I realised that over the past couple of weeks I had become increasingly caught up in the stress and the uncertainty. As business prospects vanished before my eyes, I felt the anxiousness rise inside me. When I ventured out to go grocery shopping only to see empty shelves, I felt the anxiousness rise inside of me. When I tried to log onto the government website to claim social security payments for the first time in my life of 52 years only to be met with a message that the website was down, I felt the anxiousness rise inside of me. As I read the news, hungry for the numbers of growing Covid-19 cases around the world, and the closure of cities and regions, I felt the anxiousness rise inside of me. As I have watched other businesses pivot during this time but in my mind cannot fathom as to what I can creatively do to pivot my own business, I felt the anxiousness rise inside of me. Although I know that stress leaves me vulnerable to an MS episode which can have permanent ramifications, I could only feel the anxiousness rise inside of me.


Today, I made the first but probably most important decision for me to navigate this new world order. Today, I consciously said no to the feeling of anxiousness rising inside of me. Today, I decided that this will be my period of hibernation. Today, I decided that during this period of hibernation, this will be a time to learn, to create, and to rejuvenate. Today is my first day of Hibernation 101.

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drago : 099365

It has been almost a month since I last updated this blog. Sometimes it is tough flying solo and finding the time to do all the things that you set out to do. Initially I just was really busy on the work front, and then I simply lost the practice of writing each day. At a another level, for various reasons, I needed to hibernate for a while.

It is rare to see a dragon in flight; but if we are so lucky they are magnificent creatures, powerful and graceful as they traverse the heavens. Occasionally we may see dragons in the clouds, and our imaginations are inspired by myth and legend. It is more common though to find dragons in the dark places, hidden deep inside of caves protecting treasures or tethered by chains in damp dank dungeons. The latter are the most pitiful and pathetic creatures, because in dark places, dragons dream of flight and despite their legendary ferocity pale to insignificance when fettered. Depending on the culture, dragons are either slaughtered for their reptilian natures or revered for their ancient wisdom and power. When we come face to face with our own inner dragon, we either fear and be repulsed by the power we face; or we can embrace that power to harness a strength and determination to make anything possible.

Unlike dragons, butterflies are seen as such dainty creatures of spiritual beauty. It is rare to see butterflies in dark places and dungeons, but very common to see them on bright sunny days. Despite their delicate appearance, butterflies are symbolic of transformation and spend their short life with purposeful intent.

For most of my life I have had a strong association with the symbolism of dragons and butterflies. Today, my business has the logo of a dragon with butterfly wings; although the name of the business comes from much more than my personal long term fascination with these two magical creatures. It was a few months ago that I found my book of long lost poems, written 25 - 30 years ago and amongst those words, I found a poem I had written about a dragon that became a butterfly.

Defiance

and the dragon lies on the bed

waiting and wanting to enter her

his blood lust fangs gnashing at her throne

wanting to devour the jewel to her kingdom

and like a chameleon he changes

colour and form in the moonlight

he's a charlatan that can work magic

into her heart

and despite resistance

she falls for his magic and powers

one moment, he's the lost prince

the princess is searching for

he can offer without making a deal

he can challenge her with sexual innuendo

adept at championing causes with charm

but filled with broken promise

in an instant he takes upon his wings and flies

with courage and heavy heart

she slaughters the butterfly ...

... temptation remains ...

In circumstances that I will keep private, today I was held to account and a mirror was placed before me. All the inner work I felt that I have done these past months came crashing down around me. All that I thought I had dealt with and reconciled had not been dealt with properly at all. My ability to trust in my own thinking, feeling and intuitions was completely shattered. I feel like a crushed butterfly and a dragon fettered; but also like the charlatan who has been championing causes filled with broken promises.

Today I am a broken woman who is not sure about what to hold true for myself, or how to move forward; the strength of the dragon has deserted me and the butterfly's intuitive guidance has forsaken me. I had hoped that today may have been a fresh start, a new beginning; a day that I could look back upon and feel that my past was reconciled and a different future was possible. That was not to be the case; and I can only appreciate the events that unfolded over these past days for shedding light on how I had misguided myself all these months; and that for now, I must "shut up shop" (figuratively speaking) and return to the drawing board.

There are days, flying solo is really, really tough.

 

Flying Solo Tip 099365 : Some days are tough.

 

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drago : 098365

... or easy ride? In my last post, I wrote about the cons and pros of the shared economy. The overall economic pressures, not just here in Australia, but I suspect across the globe are driving "bizarre" customer and service provider behaviours.

A few months ago, not far from where I operate my freelance photography business, a brand new photography studio opened up - sleek, modern, expansive space with expensive white leather couches in the foyer and brilliant marketing on the windows. Sydney happens to be one of the most expensive places in the world to live, and my first thought on seeing this grand opening was "Wow, they must be doing well to be able to afford the rent!". For a brief moment, it gave me hope that there are some photographers out there that are able to earn a reasonable income and run a full scale studio. Naturally, I was curious to find out about the size of their operations, pricing and quality of work. For an instant I felt like a competitor encroaching on my immediate territory and then comforted myself by rationalising that they must operate in a completely differently tier than I am and therefore won't be pursuing the kind of clientele that I am interested in working with.

It came as a complete shock to me a few weeks ago, to find this studio advertising and bidding on the same jobs that I bid on through this "shared economy" site. It is confusing to me that a studio promoting such "high end, expensive services" would be compelled to associate their brand with "lower tier, affordable services" and essentially undermine their own business - the price differentials are world's apart. Through this shared economy site, I have a reasonable knowledge and understanding about my direct competitors - other photographers operating in a similar way that I do and offering similar services. I am sure that all the regulars have googled each other and made judgements about quality of work and where we sit on the quality of service and deliverables ladder. We also have probably a good understanding of our pricing structures or rationale that we use when bidding on various jobs.

Currently, I sit in pole position on this site for photography services - I have almost double the number of reviews compared to the next ranked photographer, and have a full 5 star rating which I am proud of as I know how much work and hours have gone into achieving that results. There are other really great photographers on this site and my sense is that most of them are hard working creatives that deliver the best they can for their customers. However, holding pole position is not a guarantee of being awarded work in this increasing competitive space. Today, I bid on a lucrative assignment ... the person awarded the job had underbid me my $2.00 although my image delivery services and options are superior to what my competitor can offer. Yes, I had a moment of frustration thinking "I should have outlined the full benefits of my image delivery service" ... however when I relayed this story to a friend they said "Well, obviously you don't charge enough. It would be better to miss an opportunity by a reasonable amount rather than a puny amount when there is a clear differential in what is being offered". This has definitely given me some food for thought - I have done a lot of work this year being more comfortable in stating my worth in dollars, but perhaps I have not gone far enough.

For the last few days I have been in negotiation with a client that has used my services a few times in the past and have been impressed with my work. Previously it was event related work, but this time they were interested in me quoting on doing some product photography to promote their business. When I sent them my quote, the price negotiation started - I have different pricing for my different services; and the client was querying the difference. I explained the differences including that in product photography work the post production and editing work required to present superb product images is far more intensive than retouching images from a event. In my response I even provided comparative data from other companies that offer similar product photography work to highlight how competitive my quote was; and even suggested a place they could go if the issue was an economic one rather than the quality of the final result. As they were a repeat customer with potential for more work, I had conceded some on the original quote. The customer then suggested that I provide unedited images at no charge.

In all negotiations and in all businesses, I feel that you have to be absolutely clear on your bottom line and what you are willing to concede. Over this year, it has become crystal clear to me that my work ethic and attitude and personality will not allow me to concede on the issue of quality. Commercial product and website photography is the core of my business; each image that I issue to a customer, I personally have to feel satisfied with the result as I view those images (wherever they end up as being published) as my business card. This is one of the reasons that one of my no go zones is the release of unedited images - perhaps the customer may think the unedited images is a great shot; but I know how it can be enhanced to make it better. This is of marketing value to the customer - their business is being presented in the best possible way; but it is also my insurance that my images in the public domain are the best statement about my work. When push comes to shove, such situations quickly bring to surface the values that your client respects and what is ultimately important to them. If my intent is to work with clients that value and invest in the value that quality images can bring to their business and are willing to pay a fair and competitive rate; then there will be times when I will lose an existing customer if they are unwilling or unable to see the value of that investment or the effort involved to deliver such images. In this situation, I lost a customer. However, I walked away from the negotiations being OK about holding my ground and not sliding down a slippery slope that undermines my own sense of worth; or the underlying principles that guide my business decisions. As there are always other service providers, there are always other customers; it's a matter of finding that perfect match for a win-win customer-provider relationship and fair exchange.

 

Flying Solo Tip 098365 : In what way do your non-negotiables in business or relationships reflect your values and your sense of worth?

 

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